Sunday, October 26, 2008

What I do know


With the introduction of widgets, BlueTooth, short films, social networking, RSS Feeds and so many more many are left to wonder what is in store for traditional media such as television, radio and print. Of the latest and greatest new media options, perhaps the most prominent are web sties and social networking sites.

Web sites are great as long as they aren’t too busy, too annoying or too loud. It is important to note that there is a defining difference between a corporate web site and a marketing web site. Corporate web sites are great for annual reports, company history and employee of the month pictures, but a marketing web site is where marketers really get to the heart of selling the brand and maintaining ROI.

Social networking is great for a variety of reasons. Finding prospective employees, spreading the word about a certain product or service or just WOM (word of mouth) social networking sites are a great tool. However, it is important to know that just spreading your business across any networking site that will have you can be detrimental to your brand. Conducting research on the available sites is beneficial because you will want to be associated with professionals. Check out LinkedIn, Facebook, Myspace or Twitter.
Ensure your business is easy to find, your profile has the appropriate mix of personal and professional, and your profile drives visitors to your web site. And of course, avoid these 7 “deadly sins of social networking” as described by Advertising Age:

1. Don’t be a spammer
2. Don’t be a stranger
3. Don’t be noise
4. Don’t be lazy
5. Don’t put all your eggs in one basket
6. Don’t be fake
7. Don’t be selfish (Kugler, 2008).

When thinking about all this new media, the most important fact of all is that you should not be afraid to fail. Considering the amount of new media, trying and failing, refining and then trying again may very well be a new “emerging media marketing tactic.”

References

Kulger, L. (2008, September 22). Advertising Age. Make social networks work for you. 79, 35.

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