Saturday, November 29, 2008

Short Films and Streaming Media

If you don’t know yet, short films have become a marketing technique that is growing in popularity among marketers and businesses. Brands such as Nike, BMW, Mercedes and many others have produced short films in the hopes of catching the interest of members of their target market. Furthermore, the majority of products and causes stand to benefit from a short film that is well produced, thought out and one that is unique enough to start a buzz.

Enter streaming media, “a technique that allows Internet users to see and hear digitized content (i.e., sound and video) as it's being downloaded” (WVU, 2008). This tool aids short films, podcasts and marketers because instead of waiting on the antiquated technique to completely download the file (which could take hours), users can watch the video instantly; thus, eliminating frustration and delivering the instant gratification this society thrives for.

Streaming media is advantageous to marketers because the customer testimonial becomes real as consumers can listen and see what others have to say about the product. Rhodes states that streaming media “can be integrated into your website as a means to help people get over that "hump" when they haven't been able to see or touch a product” (n.d.). In a world filled with Internet and web sites, this new technology can help build trust, educate consumers and of course create a buzz.

As I have alluded to in earlier posts, creating and generating a buzz or developing a creative, innovative viral marketing campaign are key marketing strategies that should be used in our fast paced society. Streaming media and short films aid marketers in the quest of buzz building.


Rhodes, R. (n.d.) Sales with streaming media. Marketingprofs. Retrieved December 1, 2008 from

Streaming Media Image. (n.d.) Retrieved December 1, 2008 from

WVU. P.I. Reed School of Journalism. (2008, August 18). Lesson 6

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